Marty Halfon has been a Beverly Hills resident for 45 years and real estate agent for 30 years. "I remember selling my first home on Betty Lane off Coldwater Canyon. Two days later I sold the same client the home next door. That was almost 32 years ago". Halfon has been through the good times and bad of the 80's and 90's. "There is still a very big demand for homes, just a shortage of inventory". Of 25 homes priced between $1.5M - $4M, 14 came on the market in 2008. Of 26 homes in the $4M - $10M price range, 13 of them came on the market in 2008.

Halfon goes on to state "We have a lot of buyers, just not a lot of product. Buyers come here for the schools, the community and quality of lifestyle not to mention the superior Beverly Hills police and fire department protecting our community. We all got very spoiled over the past 5 years with homes selling within days. We are back to a normal market place with homes taking 60 to 120 days to sell." Homes that are over priced will sit. Sophisticated buyers continue to move quickly. When it is priced right, its gone.

Marty Halfon offers a special talent for his clients. They benefit from his local experience purchasing, remodeling and home building for his own account. He has also remodeled a number of homes his clients have purchased from him.

Marty Halfon can be reached at Keller Williams Realty in Beverly Hills at 310.432.5742.