Beverly Hills was already well known for being the preferred address for successful professionals, especially those in the entertainment industry, long before Aaron Spelling's hit show made 90210 the world's most recognized zip code. Millions of people visit Beverly Hills each year to shop on Rodeo Drive and to drive by the homes of their favorite stars. Also each year, thousands of people consider moving here.

Many people who are not from here do not realize that there are really three different "Beverly Hills" areas. The least known Beverly Hills is made up of the 90211 and 90212 zip codes to the south and east of 90210, where homes are a bit more affordable. The Beverly Hills everyone knows is 90210, with Rodeo Drive and the broad boulevards lined with mansions and palm trees. Then there is Beverly Hills Post Office, or BHPO.

BHPO starts where the city of Beverly Hills ends, a half mile or so up into the hills. The zip code remains 90210, however, even though the area is technically a part of the city of Los Angeles. Homes in 90210 range from modest, million-dollar homes in the south or on small lots in the hills, to palatial estates around Sunset Blvd. or on prime pieces of hillside that sell for many millions.

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